From insight
to action.

Most bid support begins once procurement is live.
By then, there is limited time to build relationships, sharpen positioning or decide whether the opportunity is genuinely the right one to pursue.

We help organisations prepare earlier.
By connecting pipeline visibility, business development, pre-positioning and bid readiness, we help our clients focus on the right opportunities and present their capability clearly and credibly when procurement goes live.

Professional Bid writer at a work desk

| 1,500+ projects supported

| $4B+ in procurements

| 25+ years across bids, business development & marketing

| Working across New Zealand, Australia, the Pacific region and the United Kingdom.

Work With Us

What We Do Best

From early opportunity planning to final submission, we help organisations build stronger pursuit strategies and craft tailored proposals. Our services connect business development, marketing, and tendering so every effort is deliberate, considered, and tailored.

Our Services

Business Development

Earlier, better decisions on where to focus, how to pursue, and how to prepare.

Marketing Services

Clearer positioning and content that builds credibility before procurement begins.

Bid Strategy, Delivery & Resourcing

Practical bid support that helps organisations manage live opportunities, strengthen submission quality, and maintain momentum while internal capability grows.

How We Work

Why the Collective?

The Bid & Brand Collective gives clients access to senior business development, bid and brand expertise, right-sized to each opportunity.

Led directly by Genna and Carla, every engagement is shaped through their oversight and guidance from the outset, with experienced consultants and specialist partners brought in where their expertise adds genuine value.

For clients, this means access to the right capability at the right time, while strategic direction, quality control and accountability remain senior-led throughout.

Our strategic alliance with Pacifecon, New Zealand’s leading construction intelligence platform, brings 44 years of market intelligence into that model.

Pacifecon gives clients visibility of projects from planning through to procurement; we help turn that intelligence into practical decisions about where to focus, who to engage and what needs to be ready before procurement goes live.

  • "Carla has supported us for over three years and has consistently delivered with care, commitment and reliability. She understands what is required, keeps things moving, and can be trusted to deliver value."

    – Glenn Campbell, Tendering Manager – Maintenance

  • "What Genna provides goes above and beyond bid writing or coordination. It is engineering level bid support and gives whoever she is working with a massive advantage"

    - Company Director, Major D&B Construction Project Tender

  • "From our first conversation, Carla was easy to work with, quick to understand the strategy, and proactive in the way she supported the bid. She fitted in seamlessly with the team and brought real value throughout."

    – Nigel Adler, Team Leader Proposals

  • "With Genna’s support we submitted eight tenders for an international client in Fiji. The client commented that the quality of every single submission was indistinguishable from what the largest, best-resourced firms were putting forward."

    - Client feedback, Fiji Road Maintenance Tenders

  • "I don't know what she does for us. But I don't know how we ever got on without her."

    - Regional Manager,  Tier 1 EPC Contractor

  • "Genna and her team took charge of our written responses, producing over 400 pages of content, facilitating introductions to specialist subcontractors, expediting the programme, and adapting to every change of plan. We could not have produced the responses for all 10 submissions without her expertise and local network."

    - Bid Director, Major Facilities Maintenance Tender